Zynstra acquired by NCR in £100m deal

14 Feb 2020

NCR Corporation, a global enterprise technology company for the retail, hospitality and banking industries has announced the acquisition of Bath-based Zynstra, a retail tech firm that provides edge virtualization technology. 

Zynstra and NCR have worked together for several years, reflected in the launch of NCR Software Defined Store introduced in January 2019 and in use by companies like Pilot Flying J. This unique, subscription-based virtualization solution is one of the critical pillars of NCR’s next-generation store architecture for the retail and hospitality industries.

By virtualizing back and front office technology, businesses can realize significant hardware cost savings and enterprise technology management can be much more cost effective.  For example, with a simple swipe of the screen a device can change from a POS terminal to an inventory management console.

“At Zynstra, we’ve built a world-class capability that we know can make a significant difference for our clients,” said Nick East, chief executive officer, Zynstra. “When we started to work with NCR, we realized that our combined strengths made for an unmatched service, with a global reach. I am personally very excited about what it means for our customers and our team and am looking forward to leading the acceleration of our vision for the market.”

“We’ve worked closely with the NCR and Zynstra teams and have first-hand experience of their complementary technology and ability to deliver together,” said Mike Rodgers, chief information officer, Pilot Flying J. “Software Defined Store is strategic for us, virtualizes all our in-store systems and is delivering a great return on investment. This combination makes sense and we’re excited about what’s coming.”

A recent Total Economic Impact™ study commissioned by NCR and conducted by Forrester Research of NCR Software Defined Store customers found that an average organization with approximately 750 retail stores could see a 164 percent return on investment through store virtualization.

“This acquisition is another demonstration of our strategy to acquire new companies to enhance product capabilities and extend our leadership in the vertical industries we serve,” said NCR President and Chief Executive Officer Michael D. Hayford. “The addition of Zynstra’s virtualization technology to our software stack gives NCR even more solutions to help our customers run their store or restaurant end-to-end.”

NCR purchased Zynstra for approximately £100 Million GBP. NCR are headquarted in the USA, and this acquisition is the latest in a series of high profile investments US firms have made in the Bath region. Zynstra's offices are based at the Bath Innovation Centre.